about me
I build nuanced initiatives leveraging media, strategic content, and new product offerings.
I've always been passionate about storytelling - from diving headfirst into film and literature as a youth, to studying these topics in college to getting to build marketing initiatives for some of the world's biggest brands, particularly in the entertainment space.
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I began my career working at media agencies, building robust digital plans with complex media and custom elements for Disney Theatrical, developing a deep understanding of the various products on the market and the technical elements needed to implement them. I then transitioned to Bustle Digital Group, where I led sales marketing for the Entertainment, Tech, Gaming and Finance verticals. There, I was able to use my expertise to launch several brands and products, all with a focus on growing the company's revenue.
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Most recently, I developed and sold complex custom content deals for ATTN:, where I had teh opportunity to work directly with leadership at companies like Apple, Amazon, Disney, Netflix, Ancestry and beyond to develop programs aligned with their marketing initiatives.
Brand Marketing Sales & Product Marketing Data & Analytics
Creative Strategy Influencer Marketing Social Media
Content Strategy Business Development Sales