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BRAND MARKETING
Throughout my career, I have had a deep focus on brand development, developing robust media plans with first to market content opportunities from both the media agency and publisher perspectives. Below are some programs I developed across my time planning for Disney at OMG23, leading sales strategy at BDG, or selling and developing strategy at ATTN:.
PARENT GIFTS
ATTN: x ANCESTRY
Ancestry wanted to position itself as the ultimate gift for Mother's Day and Father's Day, using the campaign to build awareness and drive users down the funnel.
I worked with Ancestry to develop a program that used top tier family influencers to create three posts that would drive users down the funnel. I also developed a pre-campaign custom study that informed the creative approach and conversion destination, as well as helping build out the creator list, develop the scripts, and develop a robust awareness through conversion data strategy.
24M Views | 200K Engagements
Surpassed Conversion BM
TITLE MARKETING
ATTN: x APPLE TV+
Over the course of my time at ATTN:, I built a strong relationship with Apple TV+, developing and executing creative across multiple titles via a variety of formats.
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I worked with the Apple team directly to develop premium video concepts for titles like Cha Cha Real Smooth and The Greatest Beer Run Ever, as well as developing social first remix concepts for titles like Central Park, Jane and Snoopy.
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In addition, for recent creator campaigns like Masters of the Air, Franklin and Manhunt, I personally sourced the creators, negotiated filming locations, and worked with creators on scripting and edit feedback.
15M+ Views | 810K+ Engagements
UPFRONT PARTNERSHIP
BDG x DISNEY
After my experience at OMG23, I brought my expertise on the Disney client to develop a multi-year, multi-million dollar upfront designed to unlock incredible discounts and first to market products. Two prime examples of our title marketing were for Maleficent: Mistress of Evil and Cruella.
For the release of Maleficent: Mistress of Evil, I worked with the team to develop a pop up activation at the Bustle Rule Breaker's Festival, as added value with the upfront commitment. At the festival, users had the opportunity to create flower crowns inspired by Aurora, with an awesome Maleficent photo moment built for social sharing.
For fashion icon Cruella, we tapped the incomparable Rachel Zoe to create a custom video and article for The Zoe Report all around her Cruella style inspiration.
DRAG WARRIORS
OMD/DISNEY: A WRINKLE IN TIME
To align with A Wrinkle in Time's deep queer fandom, I developed and pitched Disney Theatrical's first ever creator campaign in which we tapped three major drag icons Kimchi, Peppermint and Alyssa Edwards to make videos highlighting the personas of each of the Mrs. in the film. We also had each of them post a static tune-in post to remind followers leading into opening weekend.
4.5M+ Views
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