Resume
Professional Summary
Passionate marketing and media executive with over 10 years of experience driving results for brands through media executions, creative marketing solutions, and brand partnerships. Throughout my career, I have executed complex 360 degree partnerships and new product launches designed to maximize brand engagement.
Skills
Brand Marketing Sales Sales & Product Marketing Business Development Data Insights & Analytics Creative Ideation & Development Social Media & Creators People Management
November 2021 - June 2024
Account Director, ATTN:, Inc
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Managed brand partnership sales across top accounts for branded content, influencer campaigns, and ATTN: Creative Shop partnerships & activations, driving over $10M in revenue with partners like Amazon, Apple, Disney, and other major organizations
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Developed new partnership opportunities and multi-platform creative concepts designed to engage Gen Z and Millennial audiences
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Spearheaded client relationship development and communication, including prospecting new opportunities in the purpose and creator spaces
March 2019 - November 2021
Brand Strategy Director, Bustle Digital Group
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Led sales strategies and initiatives for BDG’s Entertainment, Gaming, Tech, Auto and Finance verticals during a major acquisition of new properties including Inverse, NYLON, W Mag, and Scary Mommy
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Managed a team of four marketers developing 500+ proposals annually, driving a 200% YoY increase in revenue across key verticals
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Oversaw negotiating and securing of multiple $1MM+ upfront commitments and endeavors from strategic partners
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Developed new products to align with BDG’s go-to-market strategy, including and not limited to content programs, new ad units and video products
May 2016 - March 2019
Media Supervisor, OMD USA
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Drove digital media planning, negotiating, development, and presentation of digital strategy and first-to-market solutions for theatrical campaigns
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Key titles included: Incredibles 2; Ant-Man & The Wasp; Mary Poppins Returns; Dumbo; Star Wars: The Last Jedi; Beauty and the Beast; Doctor Strange
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Acted as key client liaison for plan updates, optimizations, reporting, and education
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Managed workload and professional development for team of seven
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Oversaw deliverables across multiple departments including analytics and creative management
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Developed process-oriented and strategic solutions to expedite workflow, understand key audiences, and optimize media for reach and efficiency
Work Experience
June 2014 - May 2016
Digital Media Planner, Horizon Media
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Planned and executed digital and social media plans across multiple film and TV genres, focusing on efficient solutions to the challenges of a start-up studio and niche television networks
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Presented client with weekly media plans and reports, including CMO level presentations such as the GSN Skin Wars S2 Plan (which drove a 176% increase in viewership) and gaming landscapes and POVs for the STX client
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Developed digital strategy and key materials for successful STX new business pitch as the sole digital specific planner
Education
University of Pennsylvania
B.A. in Cinema Studies, English, and Consumer Psychology
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Graduated magna cum laude with distinction
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Activities: MUSE (Marketing Club) Director of Video for AMA Saves Lives Competition; Bent Button Productions Social Planning & Events Committee; Penn Appétit Magazine Photographer; Arts House Dance Company Stage Manager
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Study Abroad: Penn in Cannes (Cannes Film Festival) and University of New South Wales (Sydney, Australia)
Livingston High School
Interests
Movies & TV Reading Sci-Fi & Fantasy Documentaries Anime Animation Drag Race Queer Art Bravo Survivor
Music Concerts Beyoncé Charli XCX Musicals Karaoke
Hiking Travel Tennis Rollerblading